How to make your own webshop
- luciano pira
- Nov 4, 2022
- 3 min read
Have you ever thought about starting your own online store, but never really got around to taking action? Then you are certainly not the only one!
Several decades ago, creating an online store was not an easy task, especially for someone who cannot program. Today, even without much computer knowledge, you can easily start an e-commerce business in a matter of time.
1. Advantages webshop
Ease:
In principle, you can set up a webshop in an hour.
Low start-up costs:
Considering that many providers with low costs give you the opportunity to set up a webshop in no time using existing plugins.
Potential customer reach:
The customer reach of an online store is many times higher than a physical store, growth can also be very fast.
Low-cost and measurable marketing solutions:
With a webshop there are many possibilities in the field of marketing, in addition, this is also fully measurable, which helps to better keep track of expenses and results achieved.
Data/statistics (insight into customer behaviour):
With a webshop you collect a lot of data that you can do a lot with. You can send newsletters to collected email addresses.
B2B marketing:
B2B or business to business is the practice of selling a product to another company. With a webshop, other companies can easily recognize you. B2B is a fantastic opportunity for small businesses.
open 24/7:
As a webshop, you are accessible to your customers 24 hours a day.
2. Disadvantages of a webshop
Limited opportunities to interact with your customers:
You have no physical contact with your customer, but there are many possibilities to compensate for this in a good way.
Competition:
There are currently many web shops that may offer the same products.
3. What do you have to do to create your own webshop
1. Subscribe to a cloud-based web design platform including:
Access to your own domain name
Web hosting (your website is stored somewhere on a server)
Software so that you can easily assemble your webshop without technical knowledge.
Providers:
https://www.jouwweb.nl/
https://wordpress.org/
https://nl.wix.com
https://www.strato.nl/
2. Do a market research
· View current trends and trends from past years.
Market research gives you an idea of how your company stands in the market.
· It helps you make important decisions.
3. Stay ahead of the competition with USPs and excellent customer service
· Make sure your product is unique.
· Your webshop must be able to distinguish itself from other webshops.
4. Use SEO in the web copy
· More webshop visitors.
· Creates more trust with your customers.
· Faster long-term and short-term growth.
5. Promote online store.
· Social media
· Newsletters
6. write out business model canvas. These are the 9 important parts of your business
7. Learn about accounting and apply for a Chamber of Commerce
Principles
When setting up a webshop, there are a few basic principles that you should pay attention to. First of all, SEO visibility is very important so that you don't miss out on visitors. You can check your SEO visibility here. It is also important to check whether your website provider charges transaction costs when you receive an order. Some providers charge you costs for every order you receive. The design of your website is also important, if your design is very messy, visitors will quickly leave your website, so make sure you have a striking, distinctive and calm design. You can apply sales techniques when selling products. For example: 'use discounts to persuade a doubting buyer'. When you have an order you have to send your product to your customer. Make a plan on how you will handle this. Example: From €35.00 the customer pays no shipping costs, below that the customer pays €7.95. Finally, it is important to have your customer service on order to retain new customers. Make sure you help customers quickly and effectively when they need it.
4. Conclusion
It is possible to start an online store today as you can set it up in no time. When starting an online store, there are countless options. Since you don't have to spend a lot of time on your webshop at the beginning, this can be easily combined with a job or study. Before you start an online store, it is wise to set a goal in advance.
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